HubSpot CRM Overview (2023) – Small Enterprise Bonfire


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HubSpot CRM Review - HubSpot

Choosing the correct CRM instantly is essential as a result of switching applications is time-consuming and costly.

As somebody who has put in and educated others about quite a few CRMs in the marketplace, I perceive the options you could search for in software program.

Subsequently, the Small Enterprise Bonfire staff and I totally take a look at the highest CRMs yearly so you don’t danger selecting the mistaken program.

As an alternative, you’ll have all the data you want from this text with out scrolling by infinite on-line HubSpot CRM opinions.

Let’s discover out if HubSpot is the CRM platform for you and your staff!

HubSpot Overview Abstract

HubSpot affords many glorious instruments, together with free CRM, preferrred for small companies increasing their advertising gross sales.

The free model of CRM typically doesn’t include many options, however HubSpot’s CRM platform is completely different.

Additionally, the paid plans are extremely superior, offering rising corporations with one platform that organizes all contact info.

Though the higher-tiered plans are dearer than different CRM corporations, the superior options make the value price it.

HubSpot CRM is without doubt one of the finest CRMs as a result of the interface is simple for novices but affords sufficient customization choices to make internet builders pleased.

You can purchase HubSpot if you’re working a rising firm and need assistance with contact administration, gross sales and advertising, and automation.

What’s HubSpot?

At its core, HubSpot is a CRM system.

HubSpot’s easy-to-use interface means that you can do the next:

  • Handle buyer knowledge
  • Phase clients into completely different lists
  • Monitor conversations and interactions together with your clients
  • Create automated workflows for gross sales and advertising actions

The cloud-based platform has fascinating options for all corporations, together with actual property, advertising, and retail.

HubSpot Pricing & Packages

HubSpot CRM Review - Pricing & Packages

People & Small Groups

HubSpot CRM has a number of instruments for people and small groups.

HubSpot CRM affords free instruments for rising freelancers and companies, serving to them analyze enterprise metrics and save time performing routine duties.

The free HubSpot CRM consists of contact administration, reporting, electronic mail monitoring, and web site exercise.

CRM Suite

Free Instruments 

Free CRM is exhausting to come back by, and clients typically suppose the options gained’t be superior sufficient for his or her wants.

Nonetheless, HubSpot CRM helps you to accomplish standard duties quicker with the free plan, together with the next:

  • Reporting dashboard
  • Firm insights
  • Deal monitoring
  • Gross sales pipeline administration
  • Monitoring buyer relationships
  • Assembly scheduler
  • Dwell chat


With the corporate’s Starter plan, HubSpot’s CRM begins at $30 a month.

This plan is a bit of extra superior than the free plan and consists of options resembling:

  • Customized experiences
  • One common inbox
  • AI-powered reside chat
  • Cell CRM software program
  • Fb Messanger integration
  • E mail monitoring
  • Lead administration

The Starter package deal has important instruments for gross sales, advertising, CMS, and operations, making it good for rising small companies.


The Skilled plan has extra gross sales options than the Starter package deal and is designed for quickly rising midsize companies or large-scale corporations.

While you commit yearly, the Skilled plan is $1,600 per thirty days and consists of the next options:

  • Advertising hub skilled (2,000 contacts)
  • Touchdown pages
  • Web optimization suggestions
  • Commonplace SSL certificates
  • Web site guests monitoring
  • Safe funds
  • One-on-one buyer assist
  • Quite a few advertising options
  • Social media integration

Companies & Enterprise

Giant gross sales groups additionally love HubSpot as a result of the corporate affords companies for bigger companies.

Naturally, these plans are dearer than the free model constructed for a small enterprise.

CRM Suite

HubSpot gives superior advertising options and different useful instruments in its CRM Suite.

The CRM instruments fluctuate primarily based in your chosen plan. Extra intensive gross sales and advertising groups will be extra environment friendly with HubSpot.

A few of the instruments HubSpot affords embody:

  • E mail well being insights
  • A number of currencies
  • Google Workspace integration
  • Advertising asset comparability reporting
  • Advert conversion occasions
  • A/B testing


The Skilled plan prices $1,781 while you pay month-to-month. Nonetheless, customers who join the annual cost possibility obtain a month-to-month low cost.

A few of the options included on this plan embody the next:

  • Advert administration
  • Checklist segmentation
  • Contact administration
  • Workforce electronic mail
  • E mail automation
  • Weblog (as much as 100)
  • Web site visitors analytics
  • Knowledge to nurture relationships
  • Multi-language content material creation


HubSpot’s Enterprise plan is probably the most superior buyer relationship administration applications obtainable.

The software program prices $5,000 month-to-month and is billed at $60,000 yearly.

A few of the options included in HubSpot’s Enterprise plan embody the next:

  • Salesforce customized object sync
  • WhatsApp integration
  • Drag and drop editor
  • Cell Optimization
  • Instruments to make all the gross sales funnel extra environment friendly
  • Customized targets
  • Recurring income monitoring

HubSpot CRM Overview

Advertising Hub

HubSpot CRM review; Marketing Hub

HubSpot’s Advertising Hub places all of your advertising wants in a single spot.

Subsequently, buyer knowledge is organized, and your staff doesn’t spend an excessive amount of time managing the HubSpot CRM instruments.

Additional, HubSpot’s Advertising Hub makes for simpler content material creation that helps get your organization acknowledged.

HubSpot CRM comprises extra advertising components than what most different corporations present.


  • Social media administration
  • Advert monitoring and administration
  • Customer support instruments that make administration simpler
  • Advertising instruments (advertising automation)
  • ABM
  • ROI monitoring
  • Income attribution reporting
  • Customization
  • Weblog creation with calls to motion
  • Web optimization instruments and optimization
  • Video administration and enhancing which you could embed into social media, web site pages, and weblog posts
  • Means to attach with guests by way of reside chat


  • Free plan
  • Starter: $45 per thirty days
  • Skilled: $800 per thirty days
  • Enterprise: $3,600 per thirty days


  • Simpler to draw the correct viewers
  • Superior instruments for inbound advertising
  • Straightforward-to-use interface


  • Important value bounce between plans
  • It is probably not appropriate for a small enterprise
  • Different advertising plans are extra reasonably priced

Gross sales Hub

HubSpot CRM review; Sales Hub

The Gross sales Hub places every little thing gross sales groups want in a single location.

Additionally, the Gross sales Hub has easy-to-use instruments that make a number of processes transfer a lot quicker.

Consequently, your gross sales staff can focus extra on clients with HubSpot CRM.

The Gross sales Hub consists of every little thing from electronic mail advertising to doc monitoring.

The whole lot within the Gross sales Hub is designed to assist your gross sales staff make higher choices and discover new leads.


  • Gross sales options and engagement instruments
  • Quote and CPQ performance
  • Reporting and analytics to assist a enterprise develop
  • Over 1,000 integrations
  • E mail templates and monitoring
  • Doc administration and monitoring
  • Dialog intelligence
  • Name monitoring
  • Gross sales automation for personalised emails and follow-up duties


  • Free plan
  • Starter: $45 per thirty days
  • Skilled: $450 per thirty days
  • Enterprise: $1,200 per thirty days


  • The whole lot is on one linked platform
  • Highly effective gross sales pipeline instruments
  • Helps shut and nurture leads
  • Simpler to handle the pipeline


  • Plans get costly very quick
  • It might take some gross sales reps plenty of time to study

Service Hub

HubSpot CRM review; customer service hub

The Service Hub makes managing customer support simpler.

HubSpot CRM ensures all of your buyer knowledge is in a single location as a substitute of being unfold throughout a number of platforms.

Additionally, this instrument helps companies determine alternatives to ship customer support with authenticity.

These HubSpot leads assist to make sure the customer support and gross sales staff work cohesively.


  • Conversational instruments
  • Shared inbox
  • Assist desk automation
  • Data base performance
  • Buyer suggestions
  • Customized surveys
  • Buyer Portal
  • Omni-channel messaging
  • Inbound calling
  • VoIP calling
  • Shared inbox
  • Dialog intelligence
  • Buyer suggestions surveys
  • Playbooks


  • Free plan
  • Starter: $45 per thirty days
  • Skilled: $450 per thirty days
  • Enterprise: $1,200 per thirty days


  • It offers your staff a unified view of every buyer interplay
  • Powered by a buyer relationship administration instrument
  • Trusted by large-scale companies


  • The Service Hub is dear for the Skilled and Enterprise plans
  • It will probably take some time to arrange
  • Options will be too superior for small corporations


HubSpot CRM review; CRM hub

A content material administration system is one other add-on service HubSpot CRM affords.

The instrument comprises components that permit entrepreneurs and builders to get organized.

Additionally, this instrument makes constructing an internet site a lot simpler with the designated Web site Builder instrument.

24/7 buyer assist by way of phone and reside chat is all the time obtainable for any issues.


  • Internet hosting
  • Versatile themes
  • Dynamic content material to your gross sales staff
  • Drag and drop web page enhancing
  • Memberships
  • Web site themes and templates
  • Totally built-in with HubSpot CRM
  • Customized area connection
  • Weblog maker
  • Simpler to create Web optimization-friendly content material
  • Native web site growth
  • Serverless features
  • Developer docus and group
  • Code alerts
  • Dynamic content material creation


  • Free plan
  • Starter: $23 per thirty days
  • Skilled: $360 per thirty days
  • Enterprise: $1,200 per thirty days


  • Straightforward to construct a seamless digital expertise
  • A free demo is offered
  • 24/7 assist staff
  • Personalised, safe expertise


  • Skilled and Enterprise paid plans are costly
  • Not designed for novices
  • Extra internet hosting and themes from some rivals

Operations Hub

HubSpot CRM review; operations hub

The Operations Hub is a necessary a part of any HubSpot CRM overview.

This hub permits customers within the HubSpot group to arrange advertising gross sales, knowledge, and automatic duties.

By doing so, groups can keep on the identical web page and get extra work performed.


  • Programmable automation to hurry up buyer relations
  • Knowledge sync
  • Knowledge curation
  • Knowledge high quality instruments
  • Knowledge high quality automation
  • Knowledge high quality command heart
  • Programmable automation
  • Workflow extensions
  • Workforce administration and permissions
  • Datasets
  • Snowflake knowledge share
  • Customized report builder


  • Free plan
  • Starter: $45 per thirty days
  • Skilled: $720 per thirty days
  • Enterprise: $2,000 per thirty days


  • Higher interactions with paying clients
  • Powered by HubSpot’s CRM
  • Automate enterprise processes
  • Promotes higher staff interactions
  • Powered to adapt to buyer wants


  • The free trial is barely 14 days
  • Dearer than different platforms
  • Free options are considerably restricted

Is HubSpot Proper For You?

Sure, if:

  • Planning to begin buyer relationship administration for the primary time
  • You want one thing simple to arrange and use
  • You might be working a small or medium-sized enterprise
  • Your organization has distinctive challenges with gross sales CRM, automation, and many others.
  • You need a number of the finest CRM options totally free.
  • You need to take a look at a CRM answer totally free earlier than buying
  • You want customized experiences and superior customization choices

No, if:

  • You can’t afford HubSpot’s paid companies
  • It is advisable give attention to electronic mail advertising
  • You want versatile contracts
  • You want A/B testing
  • You want an all-in-one instrument

Alternate options to HubSpot is a wonderful HubSpot different for companies trying to simplify their workflow and increase productiveness.

This CRM instrument options all of the highly effective HubSpot CRM options, like advertising automation, social media advertisements, and automation. has a wonderful customer support administration instrument that helps your staff handle buyer interactions in a single place. affords a number of paid plans, a few of which include limitless customers.

The pricing plans are additionally far more reasonably priced, beginning at simply $0 month-to-month totally free CRM.

From there, the plans value between $8 and $16 per thirty days per consumer.

Moreover, is good for companies of any dimension, with customized plans tailor-made to your wants.

HubSpot affords extra technically superior options, however has a easy interface good for small companies.


One other HubSpot different is ClickUp, a cloud-based collaboration and productiveness platform with highly effective options that may allow you to handle your gross sales course of, buyer relationships, or enterprise wants.

Whereas HubSpot CRM focuses on CRM software program, ClickUp is an all-in-one undertaking administration instrument.

It has all of the HubSpot options, resembling lead administration, customized fields and varieties for knowledge assortment, electronic mail templates, and advertising instruments.

Plus, ClickUp has a extra reasonably priced pricing construction, beginning at solely $5 per thirty days for the essential plan, and features a free model.

Moreover, ClickUp is designed to be user-friendly for all sorts of customers, whether or not you might be a person or a big firm managing a number of internet pages and clients.


Salesforce is a wonderful HubSpot different as a result of it affords most of the similar options HubSpot does.

One of many variations with this CRM software program is that Salesforce is constructed for bigger corporations trying to set up their gross sales course of, cellphone calls, buyer knowledge, and extra.

Salesforce has highly effective advertising instruments, lead administration and monitoring capabilities, and social media integration.

Moreover, Salesforce’s pricing plans are far more versatile than HubSpot’s.

As an example, Salesforce customizes pricing primarily based on an organization’s wants.

Salesforce is designed to deal with limitless customers and is without doubt one of the finest CRM selections for big corporations.

The Backside Line

HubSpot CRM is a wonderful selection for companies to streamline their gross sales hub and higher handle buyer relationships.

Nonetheless, some smaller corporations could also be too costly for HubSpot’s pricing plans.

Total, HubSpot is nice for many who want superior options like automation, advertising instruments, and lead-tracking capabilities.

Nonetheless, every HubSpot competitor gives glorious options at extra reasonably priced costs than Hubspot’s paid plans.

No matter your selection, selecting the correct CRM software program that meets your enterprise wants is important.

Are you in search of CRM software program to your small enterprise? Do you have got any questions on our HubSpot CRM overview? Tell us within the feedback beneath!

Incessantly Requested Questions

What’s HubSpot good for?

HubSpot CRM permits companies to streamline their gross sales course of, handle buyer info, and make the most of highly effective advertising instruments. The CRM instrument affords automation, lead-tracking capabilities, electronic mail advertising, and extra.

What are the disadvantages of HubSpot?

The principle drawback of HubSpot CRM is its pricing construction, which will be costly for some smaller companies. Moreover, HubSpot affords extra options than some corporations might have, probably making it troublesome to navigate the software program.

Is HubSpot a good firm?

Sure, HubSpot is a good firm. The enterprise is trusted by corporations of all sizes and affords highly effective options to assist streamline gross sales processes, construct touchdown pages, construct an organized contact report, and extra. Moreover, HubSpot is an award-winning CRM software program with many optimistic consumer opinions.

Who’s HubSpot’s largest competitor?

HubSpot’s largest competitor is Salesforce, an all-in-one undertaking administration instrument that gives most of the similar options Hubspot does. Salesforce has highly effective advertising instruments, lead administration and monitoring capabilities, social media integration, and extra. Moreover, Salesforce customizes pricing primarily based on an organization’s wants, making it extra reasonably priced for bigger corporations. Different HubSpot alternate options embody and Zoho CRM.

Is there a greater CRM than HubSpot?

The reply to this query is determined by the particular wants of your enterprise. HubSpot is a strong and respected CRM software program with many options, nevertheless it is probably not the best choice for all corporations because of its pricing construction. Alternate options resembling Salesforce,, and Zoho CRM could also be higher suited to some companies. Finally, the most effective CRM for your enterprise will rely on its necessities.


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