Elon Musk’s advert income cut up for Twitter Blue remains to be lacking, one month later


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On February third, Elon Musk made a giant announcement. “Beginning at present, Twitter will share advert income with creators for adverts that seem of their reply threads,” he stated, later including that you simply’d need to be subscribed to Twitter Blue Verified to get your reduce. We right here at The Verge spent the remainder of the day ready for extra details about this system or for official help paperwork going extra in-depth on how the entire thing would work.

After a month, it hasn’t appeared. Each the Twitter Blue and Twitter Creators accounts have been silent concerning the function, it’s not talked about on the Twitter Blue signup web page, and Musk doesn’t seem to have introduced it up since his preliminary announcement. I additionally wasn’t capable of finding anyone claiming that they’ve been earning profits from the function. (In the event you or anybody you realize has, please attain out!) So far as I can inform, the sum complete of publicly accessible data on Twitter Blue’s advert income sharing is contained inside Musk’s tweet about its launch.

This wouldn’t be the primary time that he’s made an announcement with little to no follow-up, even in the event you’re simply Twitter. Bear in mind when he lied about having a content material moderation council that may vet any main coverage modifications on the firm — after which tried to promote that very same story once more however with voting as a substitute of a council? He additionally stated that you simply’d need to be a Twitter Blue subscriber to vote in coverage polls, however we will’t inform if the function exists because of an absence of follow-up coverage polls.

Advert income sharing isn’t the one Twitter Blue perk that Musk has introduced however that isn’t at present accessible to subscribers. In December, he promised that the service would reduce the variety of adverts you see in half, and a month earlier than that, he stated it’d offer you “precedence in replies, mentions & search.” Each options are nonetheless listed as “coming quickly” on the Blue signup web page, which remains to be a step above the knowledge accessible for advert income.

This isn’t to say that Blue subscribers haven’t gotten any new options since Musk’s takeover. They’ll now add 60-minute movies as a substitute of being restricted to 10 minutes, they usually can write 4,000-character tweets.

Even when the advert income sharing had launched in February (which, once more, there’s at present no proof that it did), it’s unclear how a lot it will’ve executed for creators. Whereas firms like YouTube have constructed thriving ecosystems primarily based on sharing advert income, one of many key elements of that system is definitely having advert income to share. Nevertheless, in January, Platformer’s Zoë Schiffer reported that Twitter’s general income was down by 40 p.c yr over yr as a whole bunch of firms stopped shopping for adverts on the platform.


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