Apple desires the yellow iPhone to idiot you…do not let it


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People, pay no consideration to the gorgeous, brilliant yellow iPhone 14 and iPhone 14 Plus. They are a distraction — dangerous offers coated in enjoyable colours. And Apple is aware of it.

I used to be the proud proprietor of a yellow iPhone XR for 4 years, and I liked that darn machine. I am obsessive about shade — it impacts my temper and it is a key a part of my private expression — so a yellow iPhone added quite a bit to my life. It made me glad to take a look at on daily basis, elevated my fashion, and was simple to search out in even the messiest gymnasium bag. 


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I used to be actually bummed once I wanted to exchange that cellphone earlier this yr. No yellow choice was accessible for the iPhone 14 line, although I used to be tempted by the mushy blue and lightweight lavender of the iPhone 14 and 14 Plus. The iPhone 14 Professional and 14 Max had been restricted to silver, gold, deep purple, and house black — snore! — and had been costlier.

Provided that I’ve requested Apple for a scorching pink iPhone, it could shock you that I resisted the temptation for a brilliant shade and purchased an iPhone 14 Professional in plain outdated gold. When Apple introduced its new yellow iPhone 14 and iPhone 14 Plus(Opens in a brand new tab) this morning, I questioned if I had made a mistake.

However I do know the Professional was the suitable resolution for my pockets, and that it is perhaps proper for yours, too.

Evaluate, for instance, the 128 GB iPhone 14 and 128 GB iPhone 14 Professional. The primary variations between the 2 telephones are their shade choices, an additional digital camera lens, and about $200: the $799 iPhone 14 presents two lenses, whereas the $999 iPhone 14 Professional presents three.

Years in the past, every new iPhone launch got here with digital camera know-how leaps and bounds above the earlier iteration. However progress has slowed down since then, and the digital camera tech enchancment in new iPhones is incremental. So when one machine has two lenses and one other presents three, that is an enormous distinction in worth.

The iPhone 14 Professional and Max could also be costlier within the quick run, however they’re going to be cheaper in the long term. By shopping for an iPhone with three lenses, you may hold your machine from turning into out of date extra rapidly.

However Apple is aware of that generally, a shade calls to you. That is why they make their cheaper choices brilliant, daring, and, for somebody like me, nearly irresistible. Until that cellphone is scorching pink…then, Apple, you would possibly get me to fall for it.


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